There are three things a candidate must do when Campaigning:
- Say what they believe and what they want to accomplish, and tell the listener how they can verify these things by checking them on various identified credible web sites;
- Tell the listener what things their opponent is saying that are not true, and tell the listener how they can verify this by checking on various identified credible web sites;
- Immediately debunk the negative things their opponent says about them, and tell the listener how they can verify these things by checking them on various identified credible web sites.
The part about telling the listener how they can verify things by checking on credible web sites is hardly ever done.
It would be nice if voters would accept what we say without checking, but only the most devout will do that and, frankly, it’s stupid not to check. Most of the uncommitted will only believe us if they can verify what we say. They are usually left with the option of voting for the one their emotions disbelieve the least. That’s why they must be given ways to verify, and be shown that the campaigner wants them to verify, their statements.
The folklore says, “Don’t be defensive.” Bullshit! If the negative, and even incredibly ridiculous, claims are not rebutted, then acceptance is implied.
Now if your candidate is the standard model lying scumbag politician, then just ignore all the above and throw as much crap as you can, But, if you’ve got a genuine good candidate, one note of caution. Never try to rebut a true item. You’ll be lying and be caught. That’s what happened to Hillary Clinton when she said she never sent any classified data in emails over her private unsecured server. Since she didn’t use a secure government server at all, and since it is impossible for a Secretary of State to not communicate about classified things, this should have been an easy call. Apparently, not for the arrogant.